Project Overview
Redesign the organization to have a cohesive brand idienty and develop professional templates such as powerpoint presentations, meeting minutes and social media!
The project was made up of three components :
- Logo & Branding Guidelines
- Professional Materials
- Social Media & Event Content
My Contributions
Redeigning a logo for an organization is such an exciting task as it can truly create a new sense of community. CLCA is a professional undergraduate organization bringing together the next generation of Chicanx Latinx leaders while offering personal, social and community development opportunities.
With the help and creative direction of Zaira Escalante, CLCA Director of Design, we formulated a brand identity that felt representative of CLCA's impactful personality and pillar framework.
Using the three CLCA pillars Personal Development, Social Development and Community Development, the logo came to life.
Below are professional materials and social media and event conent that I developed while maligning the newly established CLCA branding guidelines.