My Contributions
Starting within the merchandise design internship team, I began to develop and expand the brand's identity through Trend Research. I discovered an entry way to blend the current trends into the brand where it made sense. TEA!
Using the ombre of the Matcha combining into the milk, I developed a gradient texture that felt true to Botanik while expanding it into what it could be. I was then switched into the Social Media Design Team where I created a carousel using the textures I developed and married it into an informational slide deck.
In search of new ideas and fresh takes on Botanik, the CEO gave me the opportunity to play around with a tea photoshoot and present it within this new revamped design. I began to fall in love with the power of depth and texture and collaging.
At first, my team was very against gradients and grain textures however after I presented my research, revamped brand identity and community compaign. I can safely say I was able to convince them of how expansive a brand can get once the why is maintained through design and the compassion guides the way.
